This campaign aimed at the topic domestic violence, the themes that I approached was
mistreating child, old people and women.
I chose to use portraits illustrated by Esra Rosie, showing the happiness through their expressions, which was opposite to the current theme. The image of an old woman, a child and a woman smiling transmit the opposite idea that a victim has in such a case as domestic violence.
My choice was to transfer the illustrations of Esra Rosie on an ordinary paper bag, it was another reason that justified it, was the fact that people tend to use bags on the head to hide their faces and expressions through "masks", most of the time they hide their integrity and dignity as this type of victims.
Through an image we can create a very powerful message between image and text, I think this made my work stronger and of easy reading.